Notes from the work.
Short writing on product, engineering, and the decisions that usually get skipped. Not a content mill.
Product · Mar 12, 2026 · 1 minProduct thinking is an engineering skillIf the team cannot say what should not be built, they are not doing product work. They are taking orders.AI · Apr 2, 2026 · 1 minShipping AI without the theatreA prompt is not a product. Evaluation, permissions, and a fallback are the product. The model is a dependency.Design · May 18, 2026 · 1 minDesign systems that engineers actually useA Figma library is not a system. A system is tokens, components, and rules that match the code.Delivery · Jun 9, 2026 · 1 minDedicated teams vs project engagementsPick the model that matches how long the problem will last. Do not buy a team for a launch, or a project for a product.Engineering · Jul 21, 2026 · 1 minQuality as a delivery habitA QA phase is a confession that quality was optional until now. Put tests where failure is expensive.Engineering · Aug 14, 2026 · 1 minAPIs as productsIf a partner needs a meeting to integrate, the interface is unfinished. Contracts are the product.
Start a project
Tell us what you are building.
A short note is enough. We will come back with questions, not a pitch deck.